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FAQ: Brochure Printing 5 Essentials to know Before you Print.

We receive hundreds of phone calls everyday at 1800 postcards. Many questions range from printing and billing inquiries to mailing and pick-up times.

The team has compiled some of our most frequently asked questions about each product to help you understand our full suite of offerings. The next series of emails will focus on answering many of the questions we encounter on a daily basis in hopes that you experience an easy and convenient printing experience from start to finish.

Below are our top five frequently asked questions:

1) What are the different types of brochure folds?

We feature 5 unique brochure folds. These folds include half fold, gate fold, z-fold, accordian fold and the traditional letter fold. Although these folds are most popular, we can accommodate most custom folds.

2.) What is bleed and trim?

Bleed describes the edges of the document. To prevent a white border from showing at the edge it is necessary to extend background color or artwork to the very edge. Trim lines are the finished size of the document, where the document is cut close or almost exactly to. Due to the mechanics of printing, the actual cut can take place anywhere between the bleed and trim lines. We suggest keep text and artwork within these areas. To ensure an exact cut, please extend all borders and artwork by an 1/8″ on all sides.

*For example, if you would like your final brochure to print 8.5 x 11 please make sure your document is 8.75 x 11.25.

3) What are the standard sizes for brochures?

Our more popular standard brochures sizes are 8.5×5.5, 8.5×11, 8.5×14, 11×17. Although we are able to accommodate most custom sizes.

4) What stocks do you offer?

We offer six different text and card stocks for brochure printing which include 80 lb. gloss text, 100 lb. gloss text, 80 lb. dull text, 100 lb. dull text, 80 lb. gloss card and 100 lb. gloss card. Please note, card stocks are slightly thicker than text weight. Take a look at our website to learn more about our stocks (under the paper tab).

5) What are the finishing options?

We offer a UV high gloss finish. We can add a UV high gloss finish to one side or both sides of your brochure. The finish adds a sheen to the document giving it a laminated look and feel which accentuates colors and increases durability.

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  • By Melanie Turner
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About Author

Melanie Turner

Business strategy student at Columbia University. Researcher for Deloitte Consulting and a growing expert in the field of marketing.



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